Alegria Masterplan
Riyadh
KSA

Scope of Work
Interactive Property Navigator
CG Film
Still Images

For Alegria, we developed a fully animated CGI marketing film, complete with custom music and voice-over narration, as well as a specialized sales journey film.

To support both digital and print use, we created high-quality renders, including large-format renders for billboards and site fencing.

Additionally, we produced detailed 360° virtual tours for every unit offered, delivering an immersive experience for potential buyers.

All media created for Alegria was seamlessly integrated into Rafal Properties' Interactive Property Navigator. Our developers custom-built this platform from the frontend UI to the middleware and backend management system. The platform allows the sales team to manage key variables like pricing, unit availability, and the launch of project phases and units. At the same time, it provides the marketing team with full control over content and media management. The top-level management also benefits from detailed analytics, offering insights into lead generation, property interest levels, and strategic information that drives business decisions.

Rafal Properites’ Interactive Property Navigator